Question 1

What is a good Instagram engagement rate?

Accepted Answer

Roughly 1–3% is typical. Smaller accounts often see higher rates; very large accounts often see lower ones.

Question 2

Should I include saves and shares?

Accepted Answer

Yes — saves and shares are strong signals. This calculator includes saves; add shares to the comments field if you want them counted.

Question 3

Is my account data stored?

Accepted Answer

No. The calculation runs locally in your browser.

Question 4

Is it free?

Accepted Answer

Yes, free with no sign-up.

Question 5

Can I check another account's engagement rate?

Accepted Answer

You need that account's public numbers — likes, comments and follower count. Saves, shares and reach are only visible to the account owner in Instagram Insights, so this calculator works from follower count.

Question 6

What is engagement rate by reach?

Accepted Answer

The same engagements divided by reach instead of followers. Reach is a truer denominator, but only the account owner can see it in Insights.

Instagram Engagement Calculator